Divo

Conceptual work
Graphic design
Coding

Online store
design
UX / UI

About project

The redesign of the Divo e-commerce platform focused on creating an intuitive and efficient shopping journey for amateur and professional gardeners alike. The project covered the homepage, product listings, and detailed product cards. Our goal was to simplify the process of finding and comparing technical garden equipment. By streamlining navigation and prioritizing technical clarity, we developed a digital environment that supports informed purchasing decisions. The resulting interface combines a clean aesthetic with the functional robustness required for a technical product range that spans from simple hand tools to complex irrigation systems.

Colors

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Typography

Important functionalities

Featured categories

We implemented a prominent section on the homepage to showcase key categories. This strategic layout allows users to navigate directly to popular products like sprinklers or hoses, significantly reducing the path to purchase.

SEO-driven blog section

A dedicated guides and blog section was integrated to provide valuable gardening advice. This content-rich area engages visitors with expert tips while boosting the store's organic reach and search engine visibility.

Three-column product layout

We designed a unique product page layout featuring a dedicated column for technical parameters. Positioned next to the checkout section, it ensures that users have all essential specifications at a glance before buying.